FI'ZI:K

The brand

The fi'zi:k brand was born in 1996 - a high-end bicycle saddle line - designed in the USA and handmade in Italy by the world's largest saddle manufacturer. Fi'zi:k is the phonetic spelling of the word "physique" - referring to the form or state of the human body. The fi'zi:k brand production process represents a milestone in manufacturing. The process is differentiated from all others, foremost, by the passion of the company's employees. Fi'zi:k is not just a company, it is a "family." Quality, attention to detail and continuous efforts to improve and innovate are the heart and soul of production. The handmade production process combined with the utilization of high-tech, high-quality materials defines fi'zi:k brand manufacturing. Each and every saddle passes through a step by step, manual assembly operation. The cover is carefully stretched over the saddle, the titanium rail precisely inserted into the shell, and the saddle is meticulously cleaned and packaged by hand. One tiny flaw, invisible to the average eye, means the saddle is rejected. But it is this painstaking effort that gives fi'zi:k the quality, elegance and style that is recognized worldwide. By simple definition, it is just a bicycle seat, but through a labor of passion and detail it is likened to a fine tailor-made suit.

There are currently no products from FI'ZI:K in our site.

If you can't find the items you are looking for within our main site, you should be able to view the complete range from FI'ZI:K by visiting their own website: (although please be aware that not all products may be available within the UK)



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